DIGITAL PRODUCT MANAGEMENT
& ECOMMERCE CONSULTING

Grow your business up to triple digits by focussing on what matters most to your customers, and making it easy for them to get and use your products online.
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About us

Our purpose is to help grow your digital business by optimising your online experiences end to end through the digital framework:

We look at the sales funnel end to end from becoming aware of your product or service to getting and using them. This approach helps unlock valuenot only up front with traffic building but also downstream by analysing the whole value chain for inefficiencies

OUR METHOD

Our solutions are defined by balancing business, design and tech to create digital experiences that are profitable for your business, that your customers love and that are feasible to implement. It’s not just about a good website or a good marketing strategy, you need all pistons firing to grow a sustainable digital business and we’re here to help set you up for success.

Solutions are founded on data and insights to design and build a workable product to learn from as quickly as possible.

Life’s too short to build something nobody wants

CORE SERVICES

PRODUCT STRATEGY
& ANALYTICS

STRATEGIC OBJECTIVES (DEFINE THE WHY)

• PRODUCT VISION – Clearly define why the organisation exists and help your employees see the bigger picture.
• PRODUCT GOALS – The objectives you are trying to achieve that are measurable and time bound.
• COMMON THEMES FOR OBJECTIVES
• Increase online store sales and revenue
• Drive digital adoption or usage
• Increase site traffic
• Conversion rate optimisation within the end to end funnel to reduce drop off or friction in journeys
• Reduce operational costs to run digital business via automation or more effective tech
• Reduce turn around time
• Increase customer satisfaction

DISCOVER (DEFINE THE AS IS):

• SITE MAP – Create a view of the current website landscape.
• JOURNEY MAP – Capture what your customers experience when getting or using your product
• MEASUREMENTS – Measure each step of the journey including volumes, timing and revenue using inputs from Google Analytics, CRM data, logistics data, etc.
• USER TESTING & INTERVIEWS – Clearly define who your customers are, how they use your product currently, what’s important to them and what they like or dislike about your product.
• SALES FUNNEL– Setup an end to end view of the value chain overlaid with the data points to indicate where customers are dropping off.
• PROPOSITION COMPETITIVENESS – Compare your propositions to the other available options your customers have and understand how you compete in price and value.

DEFINE (WHAT TO DO AND WHEN)

• PAINPOINTS & OPPORTUNITIES – Use Design Thinking principles to define pain points and ideate for possible solutions keeping the customer at the centre of design.
• Common features:
• SEO enhancements
• Paid media optimisation
• Reduce friction in journeys
• Improve product discovery
• Etc.
• CONCEPT DEFINITION – Clearly describe each solution/feature and determine high level what the effort and cost would be to implement the solution. Also determine the possible positive impact on your business and customer in alignment to your product goals.
• PRODUCT BACKLOG – Compare the impact and effort for each feature to produce a ranked list of features starting with quick wins all the way to the longer term capability features.
• PRODUCT ROADMAP – Create a timeline with the features to be delivered in the desired timeframe and consider breaking up larger features into Minimum Viable Products (MVPs)

PRODUCT DEVELOPMENT
& EXECUTION

BUILD WITH AGILE SCRUM/KANBAN

• SERVICE/JOURNEY BLUEPRINT – Define the front stage and back stage activities of the journey to get your customer to the desired goal
• LOW FIDELITY DESIGNS – Translate the concept into a tangible user experience. The goal is not to create a visual end product but to create something that can be used to test the concept with users as quickly as possible.
• PROTOTYPE – Translate the low fidelity designs into a clickable prototype for user testing
• USER TESTING – Find users and test the prototype asking key questions to confirm if the concept is desirable to your customers.
• HIGH FIDELITY DESIGNS – After the concept is validated, bring the design to life with interactive user interfaces and a fleshed out visual of the feature.
• FINAL UX/UI + COPY WRITING – Create the final feature designs and ensure the wording in the designs will aid a user to proceed through the journey.
• USER STORIES + ACCEPTANCE CRITERIA – Define the requirements the development team would need to accurately implement the feature included the criteria that should be met to consider the requirement successfully implemented.
• TECH DESIGN – Define the systems architecture needed to enable the back stage of the solution and define the API specifications needed for the developers.
• BACKLOG GROOMING – Prioritise the order in which you want user stories (requirements) to be implemented in and ensure the team understand all the user stories and how to implement each.
• SPRINT PLANNING – Define all the user stories you would like delivered in the sprint as part of the sprint goal, create effort estimates for each story and confirm as a team what will be delivered in the sprint.
• DAILY STANDUPS – Check in with the team to get feedback on what was completed, what they will work on next and what their blockers are to progress with their work.
• DEV – Create working code ready for the QA team to test
• QA – Ensure all the acceptance criteria of the user stories are met and test the feature end to end. Usually testing is also performed on key devices your customers are known for using.
• SPRINT REVIEW/DEMO – Present to stakeholders what was delivered in the sprint and get feedback on progress
• SPRINT RETRO – As a team, identify what went well in the sprint and what should be improved to enable the team to be more productive and effective
• OPERATIONS READINESS & TRAINING – Create the required training material for operational staff to understand the new feature being released and how to use it if required.
• DEPLOY – Release the new feature to customers and monitor that it is working as expected

MEASURE

• CUSTOMER IMPACT ASSESSMENT – Collect insights on how the new feature has impacted customers through customer ratings, journey feedback or interviews
• BUSINESS IMPACT ASSESMENT – Calculate the improvement the feature was set out to achieve in revenue, cost, conversion rate, turn around time, etc.

LEARN

• REFINE BACKLOG – Incorporate the new insights or features and re-assess the product backlog to ensure features are still on track to further grow towards your goals.
• REFINE ROADMAP – New insights, changes in customer needs, new goals or product constraints will require the roadmap to be adapted throughout the product lifecycle.

Other services

WEBSITE/APP AUDIT
Define painpoints & opportunities based only on website/app front stage journeys.Includes:

• User experience and user interface review of website/app
• Basic SEO analysis and recommendations
• Platform enhancement recommendations

 

GET IN TOUCH

Contact us for a free quote to help you grow your online business

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