In progress

Case Studies

Plays that have actually been run — the baseline, the change, the measured result, and whether it held up three months later.

Placeholder

Not written yet

Each case study will follow the same short structure, so they stay comparable rather than becoming stories.

What the number was before, and what was expected to move — recorded before the change shipped.

The specific change, the measurement window, and what else was running at the same time.

Measured effect against baseline, whether it persisted, and whether the play stays in the book or gets cut.

Standing rule: failed plays get written up too. A case study library with no failures in it is a marketing page, not a record.

Digital Objective · Working notes

A personal reference kept in the open. This page is a stub — write-ups get added as plays are run and measured.