In progress
Metrics
Definitions, formulas and the benchmarks each play is measured against — so the same number means the same thing every time it’s quoted.
Placeholder
Not written yet
This page will hold the measurement layer under the playbook. Planned contents:
01
Definitions
One agreed formula per metric, including which sessions, orders and revenue are in or out of scope.
02
Benchmarks
Ranges by category and business model, with the source and sample noted so they can be argued with.
03
Instrumentation
Where each metric is actually pulled from, and the known gaps between platforms that report the same thing differently.
Until then: the impact ranges quoted in the plays are directional. Treat them as a way to rank work, not as a forecast.
Digital Objective · Working notes
A personal reference kept in the open. This page is a stub — it will fill up as the definitions get pinned down.